I have a thought that may not be very popular, but here goes....
It's probably that they are cutting down on costs. If a person has an amount in and doesn't play for a while, they still have to maintain it as if it were an active account. There may be people that never go back there to play again for any number of reasons(laws change, death,etc.)
It is just a way to get inactive accounts out of their current files. Banks in the US do this all the time.
Soooo.....don't take it too personally. Just go to the sight and sign in once in a while. I guess this gives all of us a "heads up" if we haven't been to a site in a while.
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